jozue

Hoppy Road

  • Photography
  • Social Media

Photography for Hoppy Road, an independent brewery near Nancy: one shoot per limited-edition beer, a new set every time.

hop you'llenjoy

Pint with the Hoppy Road logo next to a red illustrated can, city lights blurred at dusk, Hoppy Road brewery

Each Hoppy Road release has its own name, its own label and a few weeks on the shelf. The pictures had to keep up, so every beer got its own set and its own day. Hoppy Road came back to me for six releases in four months, delivered as posts and stories.

French Connection

Glass and bottle of French Connection with its turquoise label in autumn leaves at the foot of a tree, Hoppy Road Bottle of French Connection standing on a wooden fence at night, lights blurred behind, Hoppy Road brewery Glass and bottle of French Connection among golden autumn leaves in warm evening light, Hoppy Road
Pint and black and white illustrated can on a graffiti-covered wall, blue sky behind, Hoppy Road brewery Pint and red illustrated can on a metal ledge by the water at sunset, Hoppy Road brewery Dark bottle with an illustrated label and a stemmed glass of beer on a bar table under warm lights, Hoppy Road
Bottle with a vinyl record label and a stemmed glass of beer on a bright bar counter, Hoppy Road brewery Black and white illustrated can and a pint on a wall ledge under a clear blue sky, Hoppy Road brewery Pint and red illustrated can on a metal railing, buildings blurred in the evening light, Hoppy Road brewery

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