from theroots
No studio, no set. Two farms, two families, and whatever the weather decided that day. Because sometimes McCain’s clients forget that fries are just potatoes from northern France.
Two families, two roots
From Generation to Regeneration
From generation to regeneration.
Seven episodes, one question each, answered by Christophe and Frédéric, who farm in Pas-de-Calais and are pioneers in the regeneration movement.
Pictures are used in the McCain photo bank.
Episode samples
Climate is
changing.
We’ve got to
change the
way we
produce too.
Credits
Agency
AustralieGAD
Productions
TATAPROD
Barbero&You
Role
Photographer
Director
More works
Hoppy Road
Graille sur le rail
La Canute
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