YouTube

Copywriting
Campaign
Art Direction

A B2B2C campaign for YouTube starring three major creators, on cooking, beauty and green living.

just do ityourself

Write for Hervé Cuisine, Coline and Sananas, and show advertisers what the platform and its content can do. One campaign, rewritten for every medium, time of day and context, from 30-second films to contextual DOOH and billboards. Made with a creative team.

Hero films

A hyper-contextual campaign

Scripts
written for
the time of
day and the
screen.