jozue

Arte

  • Art Direction
  • Campaign
  • Copywriting
  • Graphic design

Posters and lines for arte.tv, Arte's free streaming platform, which I wrote and art-directed for a winning pitch with AustralieGAD.

arte.tv & chill

Four typographic posters, PUTAIIIN, PSCHIIIT, WEEEEESCH and CHEEEEESE, pasted on a brick gable wall, Arte campaign

We had to make arte.tv a reflex. Each poster turns a programme into one drawn-out word, PUTAIIIN for "H24" or PSCHIIIT for "Coca, leader pollueur". A line below gives arte.tv's angle. I art-directed the posters and wrote the lines. We won the pitch, but the campaign never ran.

One word per programme

Yellow poster spelling PUTAIIIN in huge black letters, one word for the series H24 on women, Arte campaign Orange-red poster spelling PSCHIIIT, one word for a documentary on Coca-Cola and pollution, Arte campaign Salmon pink poster spelling WEEEEESCH in stretched black letters, one word for a hip hop show, Arte campaign
Orange poster spelling CHEEEEESE in melting letters, one word for a documentary on Instagram, Arte campaign Blue poster spelling SHIIIIT in cut-up black letters, one word for the podcast Le trafiquant, Arte campaign

On the wall

Photo versions of the posters on the same brick wall, the giant words laid over portraits, Arte campaign

Credits

Agency

AustralieGAD

Role

Art director
Copywriter

More works

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