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Mijote

  • Branding
  • Copywriting
  • Graphic design

Naming, brand platform, identity and copy for Mijote, a range of bottled broths from Le Moulin de la Baine, in the Charentes.

brothers inbroth

Seven Mijote broth bottles with kraft paper caps under the line Des heures de cuisson lente et d'attention

Friends of mine wanted to bottle their broths: vegetable, bone marrow, and a few wilder ones. I named them Mijote and made time the main ingredient. I wrote the platform and the copy. I drew the logo and the pictograms, down to the ripple of a broth just starting to simmer.

The name

Black Mijote logo with a star and the word Bouillons, Produit en Charentes below, on white, Mijote identity Repeating red Mijote wordmark pattern with the logo in white at the centre, Mijote broth identity Bouillons d'os N°7 label with the white Mijote logo on red, from the Mijote broth identity
Mijote logo over a cast-iron pot of simmering beef stew with carrots and potatoes, brand imagery Linen apron with the Mijote logo among herbs, spices, tomatoes and a pepper mill, brand imagery Mijote logo over a bowl of risotto with green asparagus and peas, brand imagery for Mijote broths

The identity

Yellow Mijote billboard in a metro station: Pour vos ramens comme pour vos plats de la flemme
Red Mijote poster with a bottle outline and the line Prendre notre temps est notre principal ingrédient Dark Mijote poster over a steaming pot, with the line Donnez à vos plats le goût du temps Mijote poster over a heap of red peppers and vegetables: Prendre notre temps est notre principal ingrédient
White bottle pictogram with a green Mijote wordmark on a yellow background, one of the Mijote colour pairs White bottle pictogram with a red Mijote wordmark on a green background, one of the Mijote colour pairs White bottle pictogram with a blue Mijote wordmark on a red background, one of the Mijote colour pairs White bottle pictogram with a dark green Mijote wordmark on pale green, one of the Mijote colour pairs

Colors

Jaune Oignons

#FFBF19

Ciel fumé

#DFEFE7

Rouge Coeur de boeuf

#E52E14

Vert poireau

#137659

Posters

Three Mijote posters pasted on a concrete wall above blue café chairs, in pale grey, red and green

Credits

Role

Brand designer
Copywriter

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