Billy

Product design
Branding

Two years as the only designer of Billy, a French ticketing start-up: product, design system, back office and brand, logo aside.

sold out bydesign

Browser window showing the Billy back office dashboard, set over a dark purple wall of concert posters

Billy back office dashboard: sales, tickets sold, products, orders and conversion charts, product design

Tilted grid of Billy screens: widget settings, analytics dashboards and a stadium e-ticket on a phone

The front had to carry any brand, from a stadium tour to a club night, and still feel like one product. Mobile first, modular, themeable. I built a design system the developers actually use, worked with them day to day, and brought Claude into the process.