jozue

Brico Dépôt

  • Branding
  • Art Direction
  • Graphic design

A new visual identity for the brand platform "See bigger for your projects". Pitch won.

new low cost

Arrivages leaflet cover with a lawnmower at €239, set on a grey background, Brico Dépôt identity redesign

Out of a brand that looked like a building site, into something calmer, with an architect's lines. The anchor was already there: the ô in Dépôt, the ô of surprise at the price. Low prices should show on the price tag, not in a cheap-looking brand.

Building the identity

Strip of red and white frames showing how the ô of the logo becomes a graphic device, Brico Dépôt identity

So big the
headline
won't fit on
the page.

Red poster with the slogan Voyez plus grand in huge white letters, Brico Dépôt brand identity

Rouge 200

#9d201a

Rouge 100

#f33429

Jaune

#ffc700

Gris

#e0e4e8

Gris projection

#333131

Magazine covers

Arrivages catalogue cover with a petrol lawnmower at €239 on red and white, Brico Dépôt identity XXL special catalogue cover on energy renovation, a black PVC window at €445, Brico Dépôt identity XXL special catalogue cover on terrace and garden, stained decking boards at €14.90, Brico Dépôt
Everett typeface specimen, weights from Light to Super, the type family of the new Brico Dépôt identity
Arrivages catalogue cover with a wood-burning stove at €289.90 on red and white, Brico Dépôt identity Giant red 30 with the logo and the line on a vu grand, très grand, à tout petit prix, Brico Dépôt turns 30 Grey teardrop caravan at €1,250 over a red 30, prize draw visual for the 30th birthday of Brico Dépôt

Credits

Agency

AustralieGAD

Role

Creative director
Art director
Brand designer

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